Effective Date: March 5, 2026

Last Updated: March 12, 2026

1. Introduction

This Privacy Policy describes how Loom: Mindful Time Tracking ("we," "us," or "our") collects, uses, and protects your information when you use our iOS time tracking application (the "App"). We are committed to protecting your privacy and ensuring transparency about our data practices.

By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

When you use the App, you may provide the following information:

• Activity data: Names of activities you enter, selected categories (Routine, Work, Rest, Health, Social), and quality labels (Flow, Present, Drift) assigned to time blocks on your timeline.
• Time tracking data: Start and end times of activity blocks, daily Flow Goal and Drift Budget settings.
• Evening Close data: Daily alignment ratings you select at the end of each day (ranging from "Off Course" to "Perfect Alignment").
• Aggregated statistics: Data generated from your usage, including daily summaries, weekly insights (rolling 7-day averages for Flow, Drift, and Alignment), monthly heatmaps, and time allocation breakdowns.

2.2 Automatically Collected Information

We may automatically collect certain technical information, including:

• Device type and operating system version
• App version
• Crash logs and performance data
• General usage analytics (e.g., feature usage frequency)

We do not collect location data, contacts, photos, or any data unrelated to the App's core time-tracking functionality.